Digital + Direct

Print and screen aren’t mortal enemies. In fact, they’re quickly becoming marketing’s hottest power couple.

64% Rate of millennials who would rather scan for useful information in mail rather than email. +118% Increase in response rates when one or more digital media; was added to a marketing campaign, versus using direct mail only.

The envelope please…

As more companies shift their marketing budgets out of print, the advantages of direct mail have not only grown—they’ve been left open for the taking. In fact, direct mail has the highest rate of success in new customer acquisition compared to other marketing channels, according to Target Marketing. This comeback is surprising until you consider the side effects of digital marketing’s growth.

Print’s benefits are still unfolding

The phrase “Don’t believe everything you read” has morphed into “Don’t believe everything you read on the Internet,” and recipients of all ages appreciate that they can control if and when they read a physical piece of mail.


Forty percent of emphasis for direct mail marketing lies in determining the audience you are making your offer to.


Forty percent of emphasis should be placed on what you are offering and how you are offering it.


Twenty percent is focused on everything else: creative, format, paper, etc.

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